贤草与金龙鱼的合作始于2019年，迄今已经合作5年，双方持续在品类创新、产品包装、市场推广等方面进行协作，共同推动金龙鱼在米面等方面逐步建立专业、高端的品牌心智。

饺子是中国南北方广泛非常喜爱的餐食之一，尤其是过节过年团圆时刻，几乎家家户户都要包饺子，包饺子已经成为面粉在家庭应用中的最大场景之一，各大厂家都在逐步推出适用于包饺子的面粉，但都没有品牌牢牢占据饺子粉品类。

贤草通过市场调研与盘点品牌资源禀赋，帮助金龙鱼确定了全新品类名“专业饺子粉”、全新品牌名“金饺子”以及“筋道好面、皮薄味鲜”的差异价值，创意了“包饺子，就用金饺子专业饺子粉”的传播口号，设计了以“年年有余庆团圆”为主题的包装，这个红色铺底、绘制金色图形的包装成为货架上最醒目的显眼包。同时，贤草还创意制作了系列KV、TVC等，全方位的传播品牌，抢占市场，现在，金饺子专业饺子粉已经成为品类标杆。

Through market research and inventory of brand resources, Visdom helped Jinlongyu determine the new category name "professional dumpling flour", the new brand name "Jin Jiao Zi" and the differential value of "chewy noodles, thin skin and delicious taste", and created the communication slogan "Make dumplings with Jin Jiao Zi professional dumpling flour", and designed the packaging with the theme of "Year after year, there is a surplus of celebration and reunion". This red-based packaging with golden graphics has become the most eye-catching and conspicuous package on the shelf. At the same time, Visdom also creatively produced a series of KVs, TVCs, etc., to spread the brand in an all-round way in the market. Now, Jin Jiao Zi professional dumpling flour has become a category benchmark.

客户：益海嘉里金龙鱼

时间：2021

团队：Rock、Gavin、Shutong

Client：Yihai Kerry Jinlongyu

Time：2021

Team：Rock、Gavin、Shutong