均瑶希望通过精细化的包装细节提升改善，能够更好的满足下一阶段市场竞争的需求。贤草为味动力调整了品牌字体、线条与色彩，在保持消费者认知基础上，细节变得更加考究，同时更满足数字化媒体环境下的传播需求；将原先用来区别口味的彩色瓶盖统一成蓝色，这个改变大大提升的产品的品质感与一致性，有效建立了品牌资产；重新绘制并放大的的水果图增强了货架的识别度与食欲感，帮助消费者降低了决策成本，协同均瑶味动力提炼并确定“畅销50亿瓶”的关键话语，并应用在外包装上，强化品牌作为品类领导品牌的心智优势。

Juneyao hopes to better meet the needs of the next stage of market competition through refined packaging details. Visdom adjusted the brand fonts, lines and colors for Juneyao Werdery. On the basis of maintaining consumer cognition, the details became more sophisticated and more in line with the communication needs in the digital media environment; the colored bottle caps originally used to distinguish flavors were unified into blue. This change greatly improved the quality and consistency of the products and effectively established brand assets; the redrawn and enlarged fruit pictures enhanced the recognition and appetite of the shelves, helping consumers reduce decision-making costs, and cooperating with Juneyao Werdery to refine and determine the key words of "selling 5 billion bottles" and apply them to the outer packaging to strengthen the brand's mental advantage as a category leader.

客户：均瑶大健康饮品股份有限公司

时间：2022

团队：Rock、Gavin、Sean

Client：Juneyao Health Drinks Co., Ltd.

Time：2022

Team：Rock、 Gavin、Sean