贝因美过去主要的品类是婴幼儿奶粉，在出生人口持续下滑、外部竞争加剧等多重因素影响下，婴幼儿配方奶粉增长乏力，发展全家成人营养奶粉品类成为贝因美下一阶段增长的重点。

我们帮助贝因美梳理品牌资源禀赋，提炼出一个具有公共认知的超级生命符号统一了贝因美成人奶粉形象，并采用双色设计，其中，红色代表了贝因美的健康基因，另外一条则可以根据产品调整颜色，清晰区别产品。上下贯穿的生命符号、鲜明的色彩在货架上形成醒目的视觉效应。

在右侧产品文字信息的版式处理上，放大处理产品名称，并将关键卖点整理成一个独特的Icon，使消费者一目了然地了解到所有的必要信息，避免了由于关键信息点过多而导致的阅读障碍和选择困难。

The famous infant food manufacturer Beingmate has turned the development of the whole family's adult nutritional milk powder category into its next stage of growth due to the influence of multiple factors such as the continuous decline in the birth population and the intensification of external competition, and the weakening growth of infant formula milk powder.

We helped Beingmate sort out its brand resource endowment and extracted a super life symbol with public recognition to unify the image of Beingmate's adult milk powder, and adopted a two-color design. Among them, red represents Beingmate's healthy genes, and the other can adjust the color according to the product to clearly distinguish the product. The life symbol running through the top and bottom and the bright colors form a striking visual effect on the shelf.

In the layout processing of the product text information on the right, the product name is enlarged and the key selling points are organized into a unique Icon, so that consumers can understand all the necessary information at a glance, avoiding reading difficulties and selection difficulties caused by too many key information points.

客户：贝因美股份有限公司

时间：2023

团队：Rock、Tina、Shuai Shuai

Client：Beingmate Co., Ltd.

Time：2023

Team：Rock、Tina、Shuai Shuai