欧丽薇兰是橄榄油领导品牌，其绿色的包装、写实的橄榄与拱形标签已经深入人心。

欧丽薇兰在中国市场正式推出意面品类，但第一版上市的包装有很多问题需要解决。我们设计的包装延续了其橄榄油包装的绿色与标签造型，也保留了欧丽薇兰独特的橄榄标识。绿色的背景，则增加了意大利著名的极富装饰性的四叶草纹样，提升整个包装的精致感与华丽感。

新的包装传承了品牌的核心资产，同时，意大利的传统风味更加突出，加强了品牌在意面品类中的辨识度与竞争力。

Olivoila is a leading olive oil brand, and its green packaging, realistic olives and arched labels have been deeply rooted in people's hearts.

There were many problems to be solved in the first version of the packaging when Olivoila officially launched the pasta category in the Chinese market. In ournew packaging the green color and label shape of its olive oil packaging are retained together with Olivoila's unique olive logo. The green background adds Italy's famous and highly decorative four-leaf clover pattern, which makes the entire packaging look more exquisite and magnificent.

The core value of the brand is kept in the newpackag with the traditional Italian flavor is more emphasized to enhance the brand's recognition and competitiveness in the pasta category.

客户：欧丽薇兰

时间：2021

团队：Rock、Gavin、Sean

Client：Olivoila

Time：2021

Team：Rock、Gavin、Sean