在中国保健品市场，无论是自用还是送礼，消费者都非常关注产品功能、品质以及包装的观感。 佐丹力的奥康牌西洋参软蜜片，是目前唯一一款获得中华人民共和国卫生部批准的西洋参蜜片保健食品。 因此，通过包装整体性的信息设计，建立消费者对产品功能价值和品质的信任，是佐丹力作为西洋参软蜜片新品牌切入市场、促进购买的关键。

区别于市场大量西洋参品牌的花哨包装设计，贤草将建立消费者信任作为核心任务，将结构设计、插画设计、产品功能宣称、高端质感与细节体验结合起来，打造出一款既能够明确传达专业与高品质感，又极具美感、更好卖货的保健品包装设计，从而推动佐丹力切入专业的保健品市场，树立佐丹力奥康牌西洋参软蜜片在该品类中的领先地位。

Zuo Dan Li's Aokang American Ginseng Soft Honey Tablets is currently the only American Ginseng Honey Tablets health food approved by the Ministry of Health of the People's Republic of China. As Chinese consumers are very concerned about product functions, quality, and the look and feel of the packaging. It's the the key for Zuo Dan Li to enter the market and promote purchases as a new brand of American Ginseng Soft Honey Tablets through the overall information design of the packaging, establishing consumers' trust in the functional value and quality of the product.

Different from the fancy packaging design of a large number of American ginseng brands in the market, Visdom takes building consumer trust as its core task, combining structural design, illustration design, product function claims, high-end texture and detail experience to create a health care product packaging design that can clearly convey professionalism and high quality, and is extremely beautiful and sells better, thereby promoting Zuo Dan Li to enter the professional health care product market and establish the leading position of Zuo Dan Li Aokang American Ginseng Soft Honey Tablets in this category.

客户：佐丹力-吉林省奥康保健食品有限公司

时间：2023

团队：Rock、Sunny、Gavin

Client：Zuo Dan Li - Jilin Aokang Health Food Co., Ltd.

Time：2023

Team：Rock、Sunny、Gavin