Silber:188年的木窗传奇
Silber: The 188-year wooden window legend
Silber是一家创立于奥地利的木窗品牌,悠久的历史可以追溯到1833年,Silber品牌近200年长盛不衰的根基在于对品质、对责任的追求,以及对时间及自然资源的关怀。
2020年,Silber位于上海临港的制造基地正式启用,品牌希望借助这次事件,全面升级品牌形象。贤草受邀协助Silber从品牌战略定位、品牌视觉系统、品牌销售工具、品牌传播物料以及品牌发布会、门店环境等全面进行了升级。
Silber的品牌符号:一颗枝繁叶茂的大树,就是Silber追求可持续发展的永恒标识。将这个标识定义与传播的中心,结合代表奥地利的双红线,形成了一个显著的新的品牌系统,将Silber的核心价值,清晰传递。
In 2020, Silber's manufacturing base in Lingang, Shanghai was officially opened. The brand hopes to use this event to comprehensively upgrade its brand image. Visdom was invited to assist Silber in upgrading its brand strategic positioning, brand visual system, brand sales tools, brand communication materials, brand launches, store environments, etc.
Silber's brand symbol: a big tree with lush branches and leaves is the eternal symbol of Silber's pursuit of sustainable development. The center of this logo definition and communication, combined with the double red line representing Austria, has formed a significant new brand system, which clearly conveys Silber's core values.
客户:Silber
时间:2022
团队:Rock、Tina、Sean
Client:Silber
Time:2022
Team:Rock、Tina、Sean