极景静音窗:品类创新突破认知瓶颈
Viewmax: Category Innovation Breaks Through Cognitive Bottlenecks
极景是第一家全套引进德国工业4.0生产设备的铝包塑门窗企业,但在中国,由于塑钢门窗长期的低端低质低价形象,铝包塑品类受到了认知挑战。贤草品牌顾问凭借对行业的深刻理解,通过市场调研,帮助极景厘清市场机会,重塑产品价值,开创静音窗全新品类,设计极景蓝盒子超级体验店,策划静音窗蓝皮书,一系列动作配称助力极景重塑品类心智认知。新的战略定位实施3年来,每年持续翻倍增长,逐步拉开与竞品的差距,成为行业公认的第一品牌。
The first aluminum-plastic windows and doors company to introduce a full set of German Industry 4.0 production equipment, Viewmax faced great perspective challenge in China due to the long-term low-end, low-quality and low-priced image of plastic-steel doors and windows. With a deep understanding of the industry and market research, Visdom Brand Consultants helped Viewmax clarify market opportunities, reshape the product value, create a new category of silent windows, design Viewmax Blue Box Super Experience Store, and plan the Silent Window Blue Book. In the following three years since the implementation of the new strategic positioning, Viewmax has continiously doubled its annual growth and gradually widened the gap with competitors and become recognized as thefirst brand in the industry.
客户:山东极景门窗有限公司
时间:2019-2021
团队:Rock、Tina、Sean、Tomato
Client:Shandong Viewmax Windows & Doors Co., Ltd.
Time:2019-2021
Team:Rock、Tina、Sean、Tomato