贤草首先从对装甲入户门的分化途径着手，追溯发展并推断未来。我们指出入户门将逐步向更高端的市场发展，智能化的豪华品牌将成为重要的分化趋势，通过“智能型的豪华装甲门”的品类设计，定义全新品类，具有抢占消费者心智的巨大机会。

定位可视化上，我们为Doorlux发展了中文名：德鲁士，创意了DOORLUX品牌符号：一匹身披铠甲的立马，既关联“装甲门”安全保护的产品价值，又明确传达出品牌的奢华定位，精致的细节刻画传递出高质量与优良工艺。这一形象以优雅而纯粹的设计落地到消费者接触的每一个细节，并形成品牌的经典产品形象。品牌在广州设计展上一经推出，便轰动业界，受到中国各地高端消费者的广泛欢迎。

Beginning with the differentiation path of armored entrance doors, tracing the development and inferring the future, Visdom has helped Delux reposition it's product at  "intelligent luxury armored doors", and defined a new category with a huge opportunity to seize the minds of consumers.

In terms of positioning visualization, we developed a Chinese name for Doorlux: De Lushi, and created the DOORLUX brand symbol: a horse in armor, which not only relates to the product value of "armored door" safety protection, but also clearly conveys the brand's luxury positioning, and the exquisite details convey high quality and excellent craftsmanship. This image is implemented in every detail that consumers come into contact with with an elegant and pure design, and forms the brand's classic product image. Once the brand was launched at the Guangzhou Design Exhibition, it caused a sensation in the industry and was widely welcomed by high-end consumers across China.

客户：上海德鲁士门业有限公司

时间：2020

团队：Rock、Tina、Sean

奖项：

2021德国国家设计奖-品牌

2022德国国家设计奖-产品

2023德国国家设计奖-产品

Client：Shanghai Delusi Door Industry Co., Ltd.

Time：2020

Team：Rock、Tina、Sean

Awards:

2021 German National Design Award-Brand

2022 German National Design Award-Product

2023 German National Design Award-Product