粒子森林由原阿里心选负责人钧源创立，愿景是构建「宠主友爱的桥梁」，通过开发高效且健康的全新一代宠主家庭清洁用品，让万千养宠年轻家庭，触手可及安全、轻松和愉悦的美好生活空间。目前已研发出离毛6合1酵素洗衣液、除菌除螨酵素洗衣凝珠、植物基氨基酸消毒液、溶毛6合1洗衣机清洁剂等多款爆品，线上千余达人推荐，线下已入驻百余家宠物专业店，市占率超90%，已经成为宠主家清领导品牌，并登陆天猫2024财报。

2022年，贤草将自然中的语言带入到粒子森林的品牌设计中，为粒子森林开发了核心视觉系统，一次定型品牌视觉资产。以“平衡”的价值主张，设计了富有生动感的品牌专属字体；以“木为森林的粒子”的设计理念，创意出富有张力的“木”字符号；并为其着根于自然，用森林绿色统一了产品容器与包装色彩。2022 年与我们合作完成全新的品牌升级后，品牌真正做到由内向外、从神到形的彻底转变，全新视觉系统建立起完全属于粒子森林的独特品牌美学，帮助消费者更快理解品牌、记忆品牌，提升了品牌在市场竞争中的独特性与显著性。

In 2022, Visdom brought the language of nature into Seedhub's brand design, developed a core visual system for Seedshub, finalized the brand's visual assets at one time, and designed a vivid brand-specific font with the value proposition of "balance"; with the design concept of "wood as the particle of the forest", it created a powerful "wood" symbol, and rooted it in nature, using forest green to unify the product container and packaging color. After cooperating with us to complete the new brand upgrade in 2022, the brand truly achieved a thorough transformation from inside to outside, from spirit to form. The new visual system established a unique brand aesthetic that belongs entirely to Seedshub, helping consumers understand and remember the brand faster, and enhancing the brand's uniqueness and significance in market competition.

客户：粒子森林

时间：2022

团队：Rock、Tina、Yang Shuai

Client：Seedhub

Time：2022

Team：Rock、Tina、Yang Shuai