在中国市场，带有料包的速⻝面条市场快速发展。作为⻝品快消巨头，金⻰⻥凭借产品与渠道优势， 也正式推出这一品类。

在中国，面⻝是非常广谱但又有强地域特色认知的品类，在“中华地道面⻝”这 一产品线设计上，我们在包装正面与顶面突出了每一个面⻝地域名称并通过激凸工艺强化，结合满铺的抽象面条纹样，金色的产品标签，无论正面侧面，消费者在货架上一眼就可辨识出自己喜欢的产品口味。包装正面还融入了各地域人群形容好吃的方言，与消费者互动，拉近了乡人的心理距离，建立起朴实、温暖而又浓厚的地方味道的产品形象。

In the Chinese market, the instant noodle market with buns is developing rapidly. As a fast- moving food giant, Arowana has officially launched this category with its product and channel advantages.

In China, pasta is a very broad-spectrum category with strong regional characteristics. In the product line design of "Chinese Authentic Pasta", we have highlighted the regional name of each pasta on the front and top of the package, and through the protruding The technology is strengthened, combined with the abstract surface stripe pattern, the golden product label, regardless of the front and side, consumers can identify their favorite product tastes at a glance on the shelf. The front of the package also incorporates the delicious dialects of people from various regions, interacting with consumers, narrowing the psychological distance of the villagers, and establishing a product image of simple, warm and strong local flavor.

客户：益海嘉里金龙鱼

时间：2021

团队：Rock、Gavin、Shu Tong

Client：Yihai Kerry Jinlongyu

Time：2021

Team：Rock、Gavin、Shu Tong

奖项：

2022Pentawards铜奖

2022Marking Awards最佳产品设计奖