认养一头牛:将“奶牛养的好,牛奶才会好”的品牌故事深入人心
Adopt a Cow: The brand story of "Good cows make good milk" has been deeply rooted in people's mind
2109年开始第一支产品的合作,从成人奶粉到儿童配方奶粉,从纯牛奶到法式酸奶,贤草将认养一头牛“为用户养牛”的战略定位导入到产品上,使“奶牛养的好,牛奶才会好”的品牌故事深入人心,打造出一系列畅销产品,助力认养一头牛4年实现8到30亿的跨越增长。
Visdom started our first product cooperation with Adopt A Cow in 2109. From adult milk powder to children's formula milk powder, from pure milk to French yogurt, Visdom has introduced the strategic positioning of "raising cows for users" of Adopt a Cow into the products, making the brand story of "Good cows make good milk" deeply rooted in people's mind, creating a series of best-selling products, and helping Adopt A Cow achieve a leapfrog growth of 800 million to 3 billion in 4 years.
客户:认养一头牛
时间:2019-2022
团队:Rock、Tina、Sean
Client:Adopt a Cow
Time:2019-2022
Team:Rock、Tina、Sean