味斯美成立于2004年，现已发展成为中国肉松行业第一品牌，并于2024年4月完成“中国海苔脆肉松首创者”和“全国肉松销量第一”两项市场地位确认。

在第一个合作年度里，贤草帮助味斯美完成了集团品牌战略定位、品牌架构、品牌形象升级、子品牌创建、战略大单品打造等多项工作。

在B端，新整合的产品形象更加贴合味斯美高品质的心智认知。在C端，贤草帮助味斯美梳理原点人群、原点场景、原点渠道的机会，助力开发了多款面向C端市场的产品。其中每日拌饭脆肉松，并成功进入开市客等主流渠道，在C端渠道发展拥有了良好的开局。

Founded in 2004, Withme has now developed into the No. 1 brand in China's meat floss industry, and in April 2024, it completed the confirmation of two market positions: "China's Seaweed Crispy Meat Floss Originator" and "National No. 1 Meat Floss Sales".

In the first year of cooperation, Visdom helped Withme complete the group's brand strategic positioning, brand architecture, brand image upgrade, sub-brand creation, strategic large-scale product creation and many other tasks.

On the B-side, the newly integrated product image is more in line with Withme's high-quality mental cognition. On the C-side, Visdom helped Withme sort out the opportunities of the origin crowd, origin scene, and origin channel, and helped develop a number of products for the C-end market. Among them, the daily bibimbap crispy meat floss has successfully entered mainstream channels such as Costco, and has a good start in the development of C-end channels.

客户：味斯美

时间：2023至今

团队：Rock、Gavin、Sean、Shu Tong

Client：Withme

Time：2023 to present

Team：Rock、Gavin、Sean、Shu Tong