作为一个聚焦高端礼品市场的食品品牌，品牌符号必须与消费者的情感需求紧密关联，因此，研究的重点是寻找能真正代表Adol的正确符号。在品牌研究设计阶段的过程中，我们与客户不断思考一个有益于品牌沟通的精准形象。

小天使形象是大众非常熟悉的符号，我们用一个头发飘逸，表情甜美、推着大礼包的小天使，为Adol创造了一个非常独特的形象，组合珍珠粉与玫瑰金应用，展现甜蜜而奢华的风格，既反映品牌的产品特性－一个高端食礼品牌，又反映出独特的品牌理念－“世界上最美好的祝福”，宣示Adol是回赠亲友最幸运、最幸福的礼物。

Adol采用更别致的纸张、更独特的包装结构以及更好的烫金制作工艺来展现品牌的高端奢华感，来塑造良好的用户体验，传递品牌的核心价值。

Visdom has helped Adol, a high-end food brand establish a precise image that helps in the brand communication.

We make use of a well-known angel with flowing hair, a sweet expression, and pushing a big gift bag to create a very unique image for Adol. The combination of pearl powder and rose gold application shows a sweet and luxurious style, which not only reflects the product characteristics of the brand - a high-end food gift brand, but also reflects the unique brand concept - "the best blessing in the world", declaring that Adol is the luckiest and happiest gift for relatives and friends.

Adol uses more unique paper, more unique packaging structure and better hot stamping production technology to show the brand's high-end luxury, to create a good user experience and convey the core value of the brand.

客户：爱哆哆喜饼

时间：2017、2023

团队：Rock、Tina、Sean、Longlong

Client：Aiduoduo Wedding Cake

Time：2017, 2023

Team：Rock、Tina、Sean、Longlong