T9图腾颂全球茶集礼盒
T9 Totem Ode Global Tea Collection Gift Box

以“探索全球好茶”为主题,从全球精选的8种茶的原产地的历史故事出发,我们提取出8个文化图腾例如龙、象、黄牛、金翅鸟等,放在每一款包装的中心,来象征每一款好茶的产地正宗。视觉结构方面,最外层的金色边勾勒出每一款产品,显得华丽贵气,橙色的茶叶边框,凸显了品牌识别与茶叶品类的特色,同时,8种茶选配了8种色彩,辅以圆弧形金色的产品名,让顾客可以轻松辨识选择。打开后,每种茶配备了二包单次冲泡小包装,精致贴心。

 

该包装体现了该品牌的传统底蕴、精选品质和复古魅力,在中国传统茶品牌中能够成功吸引消费者的注意力。

With the theme of "Exploring Good Teas from Around the World", starting from the globly historical stories of the origins of 8 selected teas, we extracted 8 cultural totems such as dragon, elephant, ox, golden-winged bird, etc., and apply them in each tea package design.

 

The center of the packaging symbolizes the authentic origin of each good tea. In terms of visual structure, the outermost golden border outlines each product, making it look gorgeous and noble. The orange tea leaf border highlights the brand identity and the characteristics of the tea category. Besides, 8 kinds of tea are matched with 8 colors to supplement the visual structure. The arc-shaped golden product name is highly identical and easy to find. Each package contains two single-brew small packages, exquisite and considerate.

 

With the brand's heritage, quality and retro charm reflected in the design,the packaging is successfully outstanding itself from a large amount of traditional Chinese tea brands.

客户:T9tea

时间:2023


Client:T9tea

Time:2023


奖项:

2024Dieline包装设计优异奖

2024Marking Awards最佳产品设计奖