在中国，高端Mall高速发展，成为年轻人主要消费渠道，该渠道咖啡品牌林立，而高端茶品牌则呈现空白状态；从产业端，茶产业大品类，小品牌。传统茶品牌品类单一，模式传统，无论是产品，还是模式，品类创新度不足。T9Tea开创“社交空间+茶饮+零售”的新模式，也就是通过空间与饮品引流，通过零售提高客单价，单店坪效接近美妆。

在饮品层面，开创了茶拿铁品类，伯爵茶拿铁成为经久不衰的招牌产品，最新推出的海上白玉兰更成为来上海必打卡的饮品之一。在零售茶层面，以探索全球好茶的定位，推出的来自不同国家与地区的茶收到广泛欢迎，辅以鲜明的橙色包装、精致的手绘以及精细的工艺材质，已经成为上海伴手礼代表品牌。

目前T9已经在上海等地的国金中心、恒隆、环贸、国贸、华贸、虹桥机场等重奢场开出40余家门店，成为众多奢侈品牌的下午茶及礼品供应商，进驻了华尔道夫、J酒店、悦榕庄、万豪等著名酒店，以及成为中国新一代高端茶的头部品牌。

In China, high-end malls are developing rapidly and have become the main consumption channel for young people. There are many coffee brands in this channel, but there is no high-end tea brand. From the industrial end, the tea industry has large categories and small brands. Traditional tea brands have a single category and a traditional model. Whether it is products or models, the category innovation is insufficient. T9Tea has created a new model of "social space + tea + retail", that is, through space and drinks to attract customers, through retail to increase customer unit price, and the single store sales per square meter is close to beauty.

At the beverage level, it has created the tea latte category, and Earl Grey tea latte has become a long-lasting signature product. The newly launched Shanghai Magnolia has become one of the must-check-in drinks in Shanghai. At the retail tea level, with the positioning of exploring global good tea, the teas launched from different countries and regions have been widely welcomed. With bright orange packaging, exquisite hand-painting and fine craft materials, it has become a representative brand of Shanghai souvenirs.

At present, T9 has opened more than 40 stores in luxury malls such as IFC, Hang Lung, IFC, China World Trade Center, China World Trade Center, and Hongqiao Airport in Shanghai. It has become the afternoon tea and gift supplier for many luxury brands and entered famous hotels such as Waldorf Astoria, J Hotel, Banyan Tree, and Marriott. It has become the leading brand of China's new generation of high-end tea.

客户：T9tea

时间：2018-2024

奖项：

2017德国红点设计奖

2019德国红点设计奖

2019德国国家设计奖

2019意大利A设计奖银奖

2020Marking Awards标志视觉奖

2022Marking Awards最佳产品设计提名奖

2024Marking Awards最佳产品设计奖

Client: T9 Tea

Time: 2018-2024

Awards:

2017 German Red Dot Design Award

2019 German Red Dot Design Award

2019 German National Design Award

2019 Silver Prize of Italian A Design Award Silver Award

2020 Logo Vision Award of Marking Awards

2022 Best Product Design Nomination Award of Marking Awards

2024 Best Product Design Award of Marking Awards