魔芋素毛肚品类近年高速增长，大魔王是盐津铺子推出的魔芋素毛肚的专家品牌，也是盐津铺子第一个剑指10亿的战略大单品。

考虑到该产品需要覆盖各类渠道，品牌的大众辨识度与传播性非常重要，贤草为大魔王提炼出一个具有广谱性的M符号，组合大魔王品牌名，形成独特造型放到包装上部，在货架上能够一眼被看到，充分吸引年轻人。包装下半部分，用真实且富有动感的毛肚图片结合场景道具，表达产品的味道正宗的同时，充分激发消费者的购买欲，驱动大规模购买。

The konjac stripe category has grown rapidly in recent years. Damowang( means big monster) is an expert brand of konjac stripe launched by Yanjin Shop, and it is also the first billion-level single product of Yanjin Shop. Considering that the product needs to cover various channels, the public recognition and dissemination of the brand are very important. Visdom extracts a broad-spectrum M symbol for the Big Monster, combined it with the Big Monster brand name, forming a unique shape and places it on the upper part of the package. , which can be seen at a glance on the shelf, fully attracting young people, and the lower part of the packaging uses real and dynamic pictures of the stripes combined with site props to express the authentic taste of the product while fully stimulating consumers' desire to buy in bulk.

客户：盐津铺子

时间：2023

团队：Rock、Gavin、Tomato

Client: Zhu Lao Da

Time: 2023

Team: Rock、Gavin、 Tomato