德佑纯水湿厕纸使用弱酸离子水，是初生的婴儿、孕妇以及其他成人都能放心使用的湿厕纸。通过对字体、色彩、企鹅形象以及绘图质感等细节改良，德佑品牌IP企鹅宝贝在竞争中跳出来。新包装在每一个面增加企鹅家族在纯水环境中安心嬉戏畅游的场景，品类关键词“纯水”的聚焦放大以及精细的卖点信息设计，使品牌理念与产品价值融为一体。柔和的材质、画面的精细质感结合独特的漏银工艺，整个包装触感与视觉都上升了一个高度，助力德佑成为该细分品类领先品牌。

Deeyeo pure water wet toilet paper uses weak acid pure water to ensure it's safe and healthy application to newborn babies, pregnant women and other adults. Deeyeo brand IP Penguin Baby outstands the competitors with its unique shape of the cover and the drawing texture and expression details in its designs. Scenes of the penguin family playing and swimming safely in a pure water environment are shown in every side of the package and the category keyword "pure water" is focused and detailed. The selling point information and the brand concept and product value are integrated in the whole design. The soft material, the fine texture of the picture combined with the unique silver leakage technology have raised the touch and vision of the entire packaging to a higher level, helping Deeyeo become a leading brand in this category.

客户：德佑

时间：2023

团队：Rock、Tina、Tomato

Client：Deeyeo

Time: 2023

Team: Rock、 Gavin、Sean、 Tomato