卤味觉醒品牌咨询项目是贤草快消品品牌战略与产品设计一体化的标杆案例。自2021年4月合作以来，共同开发的慢烤鸡胸肉干、手撕风干鸭脖、鸡汤鹌鹑蛋、卤汤鸭锁骨、卤汤鸡翅根等产品等系列产品深受消费者喜爱。

目前，卤味觉醒已累计入驻100余家大型知名连锁商超、终端网店超10万家，囊获ISEE全球食品创新奖、2022-12WOW FOOD 2022金奖品牌产品、CFS 第十一届财经峰会杰出品牌形象奖等众多大奖。

贤草伴随卤味觉醒从0开始一路走来，帮助卤味觉醒通过深入洞察辣卤零食品类核心用户群，为卤味觉醒厘清价值定位，持续改善其话语体系和视觉体系，为卤味觉醒稳步增长持续提供助力。在所有的产品包装上，卤味觉醒品牌名与橙红品牌色都显著呈现，年轻而有力量，成为广获赞誉的“货架之王”。

The Wake Up Luwei brand consulting project is a benchmark case of Visdom's integration of fast-moving consumer goods brand strategy and product design. Since the cooperation in April 2021, the jointly developed series of products such as slow-roasted chicken breast jerky, hand-torn air-dried duck neck, chicken soup quail eggs, stewed duck clavicles, stewed chicken wing roots, etc. are deeply loved by consumers.

Currently, Wake Up Luwei has settled in more than 100 large-scale well-known chain supermarkets and more than 100,000 terminal online stores, and has won many awards such as the ISEE Global Food Innovation Award, the 2022-12WOW FOOD 2022 Gold Award Brand Product, and the CFS 11th Financial Summit Outstanding Brand Image Award.

Visdom has been with Wake Up Luwei from the beginning, helping Luwei Awakening to clarify its value positioning through in-depth insights into the core user groups of spicy snacks, continuously improving its discourse system and visual system, and continuously providing support for the steady growth of Wake Up Luwei. On all product packaging, the brand name and orange-red brand color of Wake Up Luwei are prominently presented, young and powerful, becoming the widely praised "king of the shelf". 

客户：卤味觉醒

时间：2021至今

团队：Rock、Tina

奖项：

2022年卤味觉醒鸡胸肉干荣获 Pentawards铜奖

2022年卤味觉醒荣获IFS最佳品牌形象奖

2022年卤味觉醒鸡汤鹌鹑蛋荣获Wow Food Awards 2022金奖

Client：Wake Up Luwei

Time：2021 to present

Team：Rock、Tina

Awards:

Wake Up Luwei Chicken Breast Jerky won the Pentawards Bronze Award in 2022

Wake Up Luwei won the IFS Best Brand Image Award in 2022

Wake Up Luwei Chicken Soup Quail Eggs won the Wow Food Awards 2022 Gold Award in 2022